ENG / RU

PR & Media consulting

HELLO,

I`M KATYA

PR and Personal brand expert, PR strategy creator and leader

SERVICES

Communication strategy development
Communication activities planning
Team Management
Communication strategy implementation
Marketing auditing & Communication strategy performance analyzing

PORTFOLIO

PR IS A KIND OF ART THAT TAKES TIME,
ATTENTION AND INSPIRATION

EKATERINA
PARFENOVA

Work experience in PR over 13 years

300 print, digital & social media campaigns

Top bloggers and media cooperation (Vogue, Elle, Harper`s Bazaar, GQ, Gasprom media, etc.)

More than 100 organized events

Creation and organization of buzzed events with local and international celebrities' as Laetitia Casta, Natalia Vodyanova, Antonio Banderas, Barbara Palvin, Carolina Herrera

Lectures for students of "Leaders of Russia" education program at Lomonosov Moscow State University

Medical University background

Focus on Wellness & Beauty Project

    EKATERINA
    PARFENOVA

    Work experience in PR over 13 years

    300 print, digital & social media campaigns

    Top bloggers and media cooperation (Vogue, Elle, Harper`s Bazaar, GQ, Gasprom media, etc.)

    More than 100 organized events

    Creation and organization of buzzed events with local
    and international celebrities' as Laetitia Casta, Natalia Vodyanova, Antonio Banderas, Barbara Palvin, Carolina Herrera

    Lectures for students of "Leaders of Russia" education program at Lomonosov Moscow State University

    Medical University background

    Focus on Wellness & Beauty Project

      CASES

      01
      Successful launch of niche brands Penhaligon`s, L`Artisan Parfumeur, Carolina Herrera Confidential
      with access to top ranking of key retailers TSUM & GUM in Moscow
      02
      35 years Carolina Herrera Fragrance anniversary exhibition orzanization
      with more than 200 publications PR coverage
      04
      13% brand awareness annual growth of Antonio Banderas brand thanks to innovative PR strategy creation and implementation on local Russian market. Organization of Antonio Banderas visit to Moscow. Collaboration with Naked Heart foundation, Multimedia Art Museum, Viber, British Design School, etc. Integration
      of the first Puig Russia charity project
      with 900 000$ donation to Naked Heart foundation
      03
      Organization of "85 years of the house of Nina Ricci" global events in Moscow with Laetitia Casta and Ana Strumpf hosting. More than 500 MLN impressions, highest top celebrities engagement, massive WOM driving buzz in media and consumers

      CASES

      01
      Successful launch of niche brands Penhaligon`s, L`Artisan Parfumeur, Carolina Herrera Confidential with access to top ranking of key retailers TSUM & GUM in Moscow
      02
      35 years Carolina Herrera Fragrance anniversary exhibition orzanization
      with more than 200 publications PR coverage
      04
      13% brand awareness annual growth of Antonio Banderas brand thanks to innovative PR strategy creation and implementation on local Russian market. Organization Antonio Banderas visit to Moscow. Collaboration with Naked Heart foundation, Multimedia Art Museum, Viber, British Design School, etc. Integration of the first Puig Russia charity project
      with 900 000$ donation to Naked Heart foundation
      03
      Organization of "85 years of the house of Nina Ricci" global events in Moscow with Laetitia Casta and Ana Strumpf hosting. More than 500 MLN impressions, highest top celebrities engagement, massive WOM driving buzz in media and consumers

      WORK REVIEWS

      WORK IN PROCESS

      Glossy

      "Glossy Hostess" — a PR guide based on real events and the experience of the world brands.
      Release date: December 2021

      Distribution:
      - Knizhny Labyrinth, book.ru
      - Ozon, Wildberries, My-book
      - "Biblio-Globus", MDK "Novy Arbat", "Moscow"
      - "Bukvoed", "Subscription editions" (St. Petersburg),
      - "Chitay-gorod" (Moscow and regions),
      - CIS stores (Belarus, Kazakhstan)
      ИП Парфенова Екатерина Анатольевна
      ОГРНИП: 319774600047760