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PR & Media consulting

HELLO,

I`M KATYA

PR and Personal brand expert, PR strategy creator and leader

SERVICES

Communication strategy development

Communication activities planning

Team Management

Communication strategy implementation

Marketing auditing & Communication strategy performance analyzing

PORTFOLIO

PR IS A KIND OF ART THAT TAKES TIME,
ATTENTION AND INSPIRATION

EKATERINA
PARFENOVA

Work experience in PR over 15 years

300 print, digital & social media campaigns

Top bloggers and media cooperation (Vogue, Elle, Harper`s Bazaar, GQ, Gasprom media, etc.)

More than 100 organized events

Creation and organization of buzzed events with local and international celebrities' as Laetitia Casta, Natalia Vodyanova, Antonio Banderas, Barbara Palvin, Carolina Herrera

Lectures for students of "Leaders of Russia" education program at Lomonosov Moscow State University

Medical University background

Focus on Wellness & Beauty Project

EKATERINA
PARFENOVA

Work experience in PR over 15 years

300 print, digital & social media campaigns

Top bloggers and media cooperation (Vogue, Elle, Harper`s Bazaar, GQ, Gasprom media, etc.)

More than 100 organized events

Creation and organization of buzzed events with local
and international celebrities' as Laetitia Casta, Natalia Vodyanova, Antonio Banderas, Barbara Palvin, Carolina Herrera

Lectures for students of "Leaders of Russia" education program at Lomonosov Moscow State University

Medical University background

Focus on Wellness & Beauty Project

CASES

01

Successful launch of niche brands Penhaligon`s, L`Artisan Parfumeur, Carolina Herrera Confidential
with access to top ranking of key retailers TSUM & GUM in Moscow

02

35 years Carolina Herrera Fragrance anniversary exhibition orzanization
with more than 200 publications PR coverage

04

13% brand awareness annual growth of Antonio Banderas brand thanks to innovative PR strategy creation and implementation on local Russian market. Organization of Antonio Banderas visit to Moscow. Collaboration with Naked Heart foundation, Multimedia Art Museum, Viber, British Design School, etc. Integration
of the first Puig Russia charity project
with 900 000$ donation to Naked Heart foundation

03

Organization of "85 years of the house of Nina Ricci" global events in Moscow with Laetitia Casta and Ana Strumpf hosting. More than 500 MLN impressions, highest top celebrities engagement, massive WOM driving buzz in media and consumers

CASES

01

Successful launch of niche brands Penhaligon`s, L`Artisan Parfumeur, Carolina Herrera Confidential with access to top ranking of key retailers TSUM & GUM in Moscow

02

35 years Carolina Herrera Fragrance anniversary exhibition orzanization
with more than 200 publications PR coverage

04

13% brand awareness annual growth of Antonio Banderas brand thanks to innovative PR strategy creation and implementation on local Russian market. Organization Antonio Banderas visit to Moscow. Collaboration with Naked Heart foundation, Multimedia Art Museum, Viber, British Design School, etc. Integration of the first Puig Russia charity project
with 900 000$ donation to Naked Heart foundation

03

Organization of "85 years of the house of Nina Ricci" global events in Moscow with Laetitia Casta and Ana Strumpf hosting. More than 500 MLN impressions, highest top celebrities engagement, massive WOM driving buzz in media and consumers

WORK REVIEWS

It's been pleasure to work with Ekaterina twice, first in PUIG and then in COTY. For these 8 years she has proven to be a strong and mature professional at the areas of PR and digital. Her level of responsibility is outstanding. She has a unique ability to combine Western and Russian culture which makes her an ideal trans-cultural adviser and gives her an opportunity to deal with different brands, clients and celebrities. She is an achiever with a clear focus on KPIs. I would personally recommend Ekaterina to anyone who is interested in PR communication.

Yulia Zlobina

Marketing Director Chanel Beauty

It has been a great pleasure to collaborate with Katerina for 6 years. Not only for her great human qualities like liability, erudition and self-impoverishment, She also confirmed to have high professional skills and approach in PR. Unconventional approach, focus on goals, strategical thinking, deep sensitive perception of each promoted brand.

Ekaterina Stankevich

founder design buro Reshenie.Interiors и in.design store

WORK IN PROCESS

Glossy

"Glossy Hostess" — a PR guide based on real events and the experience of the world brands.

Release date: March 2023

Distribution:
- Knizhny Labyrinth, book.ru
- Ozon, Wildberries, My-book
- "Biblio-Globus", MDK "Novy Arbat", "Moscow"
- "Bukvoed", "Subscription editions" (St. Petersburg),
- "Chitay-gorod" (Moscow and regions),
- CIS stores (Belarus, Kazakhstan)